Abstract

A national survey of members of the Garden Writers Association of America (GWAA) indicated that Garden Writers tend to distribute their gardening communications within their state of residence and to a lesser extent, nationally. The most widely used media by Garden Writers were newspapers, magazines and television. The three types of plant material information that generated greatest consumer response for Garden Writers were low maintenance plants, herbaceous perennials, and new plant varieties. The type of services or information that Garden Writers valued the most were new plant releases, current pest problems in their area, and a listing of local suppliers of new plant varieties. Garden Writers maintain home gardens (97.3%) and most evaluate new plant varieties (88.1%) in their garden.