Landscape Architects as Related to the Landscape/Nursery Industry: I. Impact on Demand for Plant Material
A survey of landscape architects in Georgia was conducted to help growers and landscape contractors work more closely with this group. We received 62 completed surveys for a 37% response. About 66% of the Georgia firms are located in the metro Atlanta area. We established three size classes of firms based on the 1990 wholesale value of plants specified, small (<$200 K), medium ($200–999 K), and large (≥$1 M). Comparisons are made among size classes and data are presented for each size class. Approximately 21% of the firms accounted for 67% of the plants specified in 1990. It is estimated that Georgia landscape architects specified about $85 M of plants in 1990. About 90% of the firms conduct a majority of their business in Georgia and indicated that 85% of all projects are in-state. However, 47% of the plant material specified by these firms is obtained from outside the state of Georgia. This implies that $34 M worth of plant material used in Georgia is sourced out-of-state.Abstract
Contributor Notes
Supported in part by the American Society of Landscape Architects, 4401 Connecticut Avenue NW, Washington, DC 20008; Southern Nurserymen's Association, 1511 Johnson Ferry Road, Suite 115, Marietta, GA 30062; and the Horticultural Research Institute, Inc., 1250 I Street NW, Suite 500, Washington, DC 20005. We gratefully acknowledge the assistance of Dr. Mel Crask, Marketing Department, and Dr. Darrel Morrison, School of Environmental Design, in preparation of the survey.
2Associate Professor and Extension Horticulturist.
3Professor, Department of Statistical and Computer Services, Coastal Plain Experiment Station, Tifton.